The Marketing Strategy course is designed to provide students with a comprehensive understanding of the principles and practices involved in developing effective marketing strategies for businesses. The course explores various marketing concepts, tools, and techniques that are essential for creating and implementing successful marketing campaigns.
The course combines lectures, case studies, group discussions, and practical exercises to provide students with both theoretical knowledge and practical skills in developing marketing strategies.
Completing a Marketing Strategy course can open up various career opportunities in marketing, advertising, brand management, market research, and consulting. Graduates can pursue roles such as marketing strategist, brand manager, product manager, marketing analyst, and digital marketing specialist, among others.
The SMstudy® Guide (also referred to as a Guide to the Sales and Marketing Body of Knowledge, or SMBOK® Guide) is a comprehensive process-oriented framework for the planning and execution of activities associated with all facets of Sales and Marketing.
Free entry-level certification that provides and tests basic knowledge, and key concepts of Marketing Strategy.
Become familiar with the product or brand’s unique value proposition, target markets, and strategies to connect with defined audiences.
Learn all the aspects to specify the overall pricing and distribution strategies of the product or brand, and outline the objectives, metrics, and budgets for all marketing activities.
Become an expert in facilitating well-planned marketing strategies are in place to satisfy the goals set by the Corporate Marketing Strategy or Business Unit/Geographic Strategies.