About 20% of adult professionals globally are involved in sales and marketing, and moreover, every company worldwide requires sales and marketing professionals.
Digital Marketing is undoubtedly the fastest-growing segment in sales and marketing. It supports and interacts with all other aspects of Sales and Marketing—Marketing Strategy, Marketing Research, Corporate Sales, Branding and Advertising, and Retail Marketing.
SMstudy certifications in Digital Marketing are based on a process-oriented approach which will enable you to effectively plan, implement, and manage Digital Marketing activities in your organization.
The SMstudy® Guide (also referred to as a Guide to the Sales and Marketing Body of Knowledge, or SMBOK® Guide) is a comprehensive process-oriented framework for the planning and execution of activities associated with all facets of Sales and Marketing.
The growing use of Digital Marketing has created a great demand for certified professionals in the job market. Grab the opportunity and join this growing community.
Faculty in the Sales and Marketing and Information Technology domains should have a very good understanding of Digital Marketing as it supports and interacts with all the other aspects of Marketing.
Certified professionals help in ensuring that the organization’s Digital Marketing activities are process-oriented and consistent with all other aspects of Marketing.